Global Certificate in LinkedIn Ads: Advanced Techniques

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The Global Certificate in LinkedIn Ads: Advanced Techniques is a comprehensive course designed for professionals seeking to master LinkedIn advertising for career advancement or business growth. This certification highlights the importance of LinkedIn as a powerful B2B marketing platform, with over 722 million users and unique features for targeting business decision-makers.

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AboutThisCourse

In high demand, LinkedIn Ads specialist skills are sought after by 35% of marketing teams. This course equips learners with essential skills in advanced LinkedIn Ads techniques, enabling them to create high-performing campaigns, optimize ad spend, and generate quality leads. By the end of this program, learners will be able to demonstrate expertise in LinkedIn's advertising ecosystem, making them more competitive and valuable in the job market. Invest in your career or team with this industry-leading certification and unlock the full potential of LinkedIn Ads for B2B marketing success.

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CourseDetails

• <strong>Advanced LinkedIn Ad Targeting</strong>: Learn to utilize LinkedIn's sophisticated targeting options, including audience expansion and matched audiences, to optimize ad campaigns.

• <strong>LinkedIn Ad Formats: Going Beyond Text</strong>: Explore the use of LinkedIn's rich media ad formats, such as sponsored content, sponsored InMail, and carousel ads, to capture user attention.

• <strong>LinkedIn Lead Gen Forms</strong>: Discover how to create and optimize LinkedIn Lead Gen Forms to streamline the lead capture process and drive conversions.

• <strong>LinkedIn Account-Based Marketing (ABM)</strong>: Understand how to implement ABM strategies on LinkedIn, including creating targeted account lists, personalized content, and advanced reporting.

• <strong>Advanced LinkedIn Ad Metrics & Reporting</strong>: Master LinkedIn's advanced ad metrics and reporting features to analyze campaign performance, optimize bids and budgets, and track conversions.

• <strong>LinkedIn Ad Retargeting</strong>: Learn to use LinkedIn's Website Retargeting feature to re-engage users who have previously interacted with your brand.

• <strong>LinkedIn Video Advertising</strong>: Explore the best practices for creating and promoting LinkedIn video ads to increase engagement and drive conversions.

• <strong>LinkedIn Audience Network</strong>: Understand how to extend your reach beyond LinkedIn with the LinkedIn Audience Network, and learn how to optimize your campaigns for this feature.

• <strong>LinkedIn Ad Testing & Optimization</strong>: Learn how to A/B test your LinkedIn ads, analyze

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN LINKEDIN ADS: ADVANCED TECHNIQUES
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London School of International Business (LSIB)
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05 May 2025
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