Certificate in Digital Promotion Measurement
-- ViewingNowThe Certificate in Digital Promotion Measurement is a comprehensive course designed to empower learners with the essential skills to measure and optimize digital promotion campaigns. In today's digital age, understanding how to measure the effectiveness of digital promotion campaigns is crucial for businesses to succeed.
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⢠Unit 1: Introduction to Digital Promotion Measurement
⢠Unit 2: Key Performance Indicators (KPIs) in Digital Promotion
⢠Unit 3: Web Analytics Tools and Techniques
⢠Unit 4: Social Media Analytics
⢠Unit 5: Email Marketing Metrics
⢠Unit 6: Search Engine Optimization (SEO) Metrics
⢠Unit 7: Pay-Per-Click (PPC) Advertising Metrics
⢠Unit 8: Digital Promotion Attribution Models
⢠Unit 9: Data Visualization and Reporting in Digital Promotion
⢠Unit 10: Case Studies in Digital Promotion Measurement
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