Certificate in Digital Promotion Measurement

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The Certificate in Digital Promotion Measurement is a comprehensive course designed to empower learners with the essential skills to measure and optimize digital promotion campaigns. In today's digital age, understanding how to measure the effectiveness of digital promotion campaigns is crucial for businesses to succeed.

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AboutThisCourse

This course covers key topics such as web analytics, social media analytics, and conversion tracking. Learners will gain hands-on experience with popular analytics tools such as Google Analytics and Facebook Insights. By the end of the course, learners will be able to make data-driven decisions to improve the performance of digital promotion campaigns and drive business growth. With the increasing demand for digital marketing professionals who can measure and optimize digital promotion campaigns, this course is an excellent opportunity for learners to enhance their skills and advance their careers. The course is relevant for digital marketers, small business owners, and anyone looking to gain a deeper understanding of digital promotion measurement.

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CourseDetails

• Unit 1: Introduction to Digital Promotion Measurement
• Unit 2: Key Performance Indicators (KPIs) in Digital Promotion
• Unit 3: Web Analytics Tools and Techniques
• Unit 4: Social Media Analytics
• Unit 5: Email Marketing Metrics
• Unit 6: Search Engine Optimization (SEO) Metrics
• Unit 7: Pay-Per-Click (PPC) Advertising Metrics
• Unit 8: Digital Promotion Attribution Models
• Unit 9: Data Visualization and Reporting in Digital Promotion
• Unit 10: Case Studies in Digital Promotion Measurement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN DIGITAL PROMOTION MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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