Professional Certificate in School Video Marketing Playbook
-- ViewingNowThe Professional Certificate in School Video Marketing Playbook is a comprehensive course designed to meet the growing demand for digital marketing in the education sector. This certificate course emphasizes the importance of video marketing in schools, providing a strategic and creative approach to engage with the modern school community.
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⢠Video Production Basics • Understanding the fundamentals of video production, including equipment, lighting, sound, and editing.
⢠Target Audience • Identifying and understanding the school's target audience, including parents, students, and community members.
⢠Video Marketing Strategy • Developing a comprehensive video marketing strategy that aligns with the school's overall marketing goals.
⢠Social Media Video Optimization • Optimizing videos for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
⢠Video SEO • Implementing video search engine optimization (SEO) best practices to improve visibility and search rankings.
⢠Video Analytics • Measuring and analyzing video performance using analytics tools and metrics.
⢠Video Content Planning • Planning and creating engaging video content that resonates with the target audience.
⢠Video Distribution • Distributing videos through various channels, including social media, email, and the school's website.
⢠Video Budgeting • Creating and managing a video marketing budget that maximizes ROI.
⢠Video Accessibility • Ensuring videos are accessible to all users, including those with disabilities.
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