Professional Certificate in School Video Marketing Playbook

Name: Professional Certificate in School Video Marketing Playbook
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The Professional Certificate in School Video Marketing Playbook is a comprehensive course designed to meet the growing demand for digital marketing in the education sector. This certificate course emphasizes the importance of video marketing in schools, providing a strategic and creative approach to engage with the modern school community.

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AboutThisCourse

With the rise of social media and online platforms, schools are increasingly leveraging video marketing to showcase their unique value proposition, build brand awareness, and attract prospective students. This course equips learners with essential skills in video production, content strategy, and analytics, empowering them to drive impactful marketing campaigns for schools. By completing this course, learners will not only gain a deep understanding of the school video marketing landscape but also develop a strong portfolio of work, demonstrating their expertise to potential employers. In an era where digital marketing skills are highly sought after, this course offers a valuable opportunity for career advancement in education marketing and communications.

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CourseDetails

• Video Production Basics • Understanding the fundamentals of video production, including equipment, lighting, sound, and editing.
• Target Audience • Identifying and understanding the school's target audience, including parents, students, and community members.
• Video Marketing Strategy • Developing a comprehensive video marketing strategy that aligns with the school's overall marketing goals.
• Social Media Video Optimization • Optimizing videos for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Video SEO • Implementing video search engine optimization (SEO) best practices to improve visibility and search rankings.
• Video Analytics • Measuring and analyzing video performance using analytics tools and metrics.
• Video Content Planning • Planning and creating engaging video content that resonates with the target audience.
• Video Distribution • Distributing videos through various channels, including social media, email, and the school's website.
• Video Budgeting • Creating and managing a video marketing budget that maximizes ROI.
• Video Accessibility • Ensuring videos are accessible to all users, including those with disabilities.

CareerPath

This section features a 3D Pie chart that represents job market trends for professionals engaged in the School Video Marketing Playbook sector in the UK. The chart highlights the percentage distribution of roles such as Video Marketing Specialist, Content Strategist, SEO Specialist, Social Media Manager, and Data Analyst. The Google Charts library has been loaded correctly, ensuring a visually appealing and interactive chart that adapts to various screen sizes. The background has a transparent setting, maintaining consistency with your overall design.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SCHOOL VIDEO MARKETING PLAYBOOK

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London School of International Business (LSIB)

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05 May 2025

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