Executive Development Programme YouTube Shorts: Crisis Communication
-- ViewingNowThe Executive Development Programme YouTube Shorts: Crisis Communication certificate course is a valuable learning opportunity for professionals seeking to enhance their communication skills during critical situations. With the increasing demand for effective crisis communication in today's fast-paced and unpredictable business environment, this course is essential for career advancement.
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⢠Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis situation, the role of an executive in crisis communication, and the key elements of a crisis communication plan.
⢠Identifying Crisis Types: Recognizing different types of crises, such as natural disasters, technological failures, human errors, or malicious attacks, and how they impact communication strategies.
⢠Preparing for a Crisis: Developing a comprehensive crisis communication plan, establishing a crisis communication team, and training team members to ensure a swift and appropriate response to various crisis scenarios.
⢠Message Development: Crafting clear, concise, and empathetic messages for various stakeholders, including employees, customers, investors, and the media, during a crisis.
⢠Media Relations: Managing relationships with the media, conducting effective press conferences, and addressing challenging questions from reporters during a crisis.
⢠Digital and Social Media Management: Leveraging digital and social media platforms to communicate with stakeholders during a crisis, and monitoring online conversations to address misinformation or rumors.
⢠Employee Communication: Engaging and supporting employees during a crisis, addressing their concerns, and maintaining their trust and commitment to the organization.
⢠Post-Crisis Evaluation: Assessing the effectiveness of the crisis communication plan, identifying areas for improvement, and implementing changes to strengthen future crisis communication efforts.
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