Global Certificate E-commerce & CRM Essentials
-- ViewingNowThe Global Certificate in E-commerce & CRM Essentials is a comprehensive course designed to empower learners with the essential skills needed for success in today's digital commerce landscape. With the rapid growth of e-commerce, there is an increasing demand for professionals who understand the intricacies of online sales and customer relationship management.
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⢠E-commerce Fundamentals: Understanding the basics of online business, including business models, key players, and trends.
⢠Digital Marketing: Exploring various online marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC), social media marketing, and email marketing.
⢠Website Development: Learning about website design, user experience (UX), and user interface (UI) principles.
⢠Payment Gateways: Understanding the role of payment gateways in e-commerce, including security, fraud prevention, and different payment methods.
⢠Order Fulfillment: Examining the various aspects of order fulfillment, including shipping, logistics, and returns.
⢠Customer Relationship Management (CRM): Getting introduced to the principles of CRM, including customer segmentation, lead management, and customer engagement.
⢠CRM Tools: Learning about popular CRM tools, such as Salesforce, HubSpot, and Zoho, and their features and benefits.
⢠Data Analytics: Understanding the role of data analytics in e-commerce and CRM, including how to collect, analyze, and use data to make informed business decisions.
⢠Privacy and Security: Exploring the importance of privacy and security in e-commerce and CRM, including data protection, cybersecurity, and compliance with regulations.
Note: The above list is not exhaustive and can be customized based on the specific needs and goals of the course.
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