Global Certificate in Next-Gen CRM for Revenue Growth
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⢠Next-Gen CRM Fundamentals: Understanding CRM systems, their evolution, and the importance of next-generation CRMs in revenue growth.
⢠Customer Data Management: Strategies for effective customer data management, data hygiene, and data-driven decision-making.
⢠Customer Experience and Engagement: Techniques for improving customer experience, personalization, and engagement throughout the customer journey.
⢠Sales Force Automation: Automating sales processes, improving sales efficiency, and driving revenue growth.
⢠Marketing Automation: Leveraging marketing automation to streamline campaigns, improve lead generation, and increase conversions.
⢠Customer Service and Support: Implementing next-gen CRM solutions for customer service and support, including AI-powered chatbots and self-service options.
⢠CRM Analytics and Reporting: Analyzing CRM data to measure performance, identify trends, and forecast revenue growth.
⢠CRM Integrations and APIs: Integrating CRMs with other business systems, such as ERP, marketing automation, and data warehousing tools.
⢠Change Management and CRM Adoption: Best practices for managing change, promoting CRM adoption, and ensuring user engagement.
⢠Future Trends in CRM: Exploring emerging trends and technologies in CRM, such as AI, machine learning, and blockchain.
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