Professional Certificate in Lead Generation & Customer Journey for SMBs

Name: Professional Certificate in Lead Generation & Customer Journey for SMBs
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The Professional Certificate in Lead Generation & Customer Journey for SMBs is a comprehensive course designed to empower learners with the necessary skills to excel in customer acquisition and retention. This certificate course highlights the importance of data-driven strategies, personalized communication, and automated workflows in today's fast-paced business environment.

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AboutThisCourse

In an era where businesses increasingly rely on digital channels to reach and engage customers, this course addresses the growing industry demand for professionals with expertise in lead generation and customer journey management. Learners will gain hands-on experience with essential tools and methodologies, empowering them to create effective lead generation campaigns, optimize the customer journey, and drive long-term growth for small and medium-sized businesses (SMBs). Upon completion, learners will be equipped with the essential skills required for career advancement in marketing, sales, and customer success roles, making them valuable assets in the competitive job market.

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CourseDetails

• Understanding Lead Generation
• Importance of Customer Personas in Lead Gen
• Identifying Lead Sources & Generating High-Quality Leads
• Multi-Channel Lead Generation Strategies for SMBs
• Lead Nurturing: Building Relationships & Trust
• Optimizing Conversion Rates: From Lead to Customer
• Customer Journey Mapping: Visualizing & Improving Experiences
• Metrics & Analytics: Measuring Lead Gen & Customer Journey Success
• Case Studies: Real-World Lead Gen & Customer Journey Examples
• Best Practices for Compliance & Data Security in Lead Gen

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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NotRegulatedAuthorized
ComplementaryFormalQualifications

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY FOR SMBS

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London School of International Business (LSIB)

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05 May 2025

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