Certificate Lean Startup: Market Analysis and Customer Journey Mapping

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The Certificate Lean Startup: Market Analysis and Customer Journey Mapping course is essential for professionals aiming to gain a competitive edge in today's fast-paced business environment. This course focuses on teaching learners how to analyze markets effectively and map customer journeys, enabling them to develop successful products and services that meet customer needs.

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With the increasing demand for data-driven decision-making and customer-centric approaches in startups and established organizations alike, this course provides learners with in-demand skills that can drive business success. By the end of this course, learners will be equipped with the skills to conduct thorough market research, analyze customer needs, and create customer journey maps that can help them identify business opportunities and create effective go-to-market strategies. These skills are crucial for career advancement in various industries, making this course an excellent investment for professionals looking to take their careers to the next level.

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โ€ข Unit 1: Introduction to Lean Startup & Market Analysis
โ€ข Unit 2: Customer Segmentation & Target Market Identification
โ€ข Unit 3: Secondary Research: Market Trends, Competitors & Industry Analysis
โ€ข Unit 4: Primary Research: Surveys, Interviews & Focus Groups
โ€ข Unit 5: Data Analysis: Interpreting Research Findings
โ€ข Unit 6: Customer Journey Mapping: Understanding Customer Experience
โ€ข Unit 7: Touchpoints, Pain Points & Opportunities in Customer Journey
โ€ข Unit 8: Visualizing Customer Journey Maps: Tools & Techniques
โ€ข Unit 9: Leveraging Customer Journey Maps for Product & Service Innovation
โ€ข Unit 10: Integrating Market Analysis & Customer Journey Mapping in Lean Startup

่Œไธš้“่ทฏ

The Certificate in Lean Startup - Market Analysis and Customer Journey Mapping program prepares professionals for various roles in the UK job market. This 3D Pie chart displays the percentage distribution of opportunities in the industry. Product Managers take the lead with 35% of the job market demand, emphasizing the need for experts who can manage product development and growth. Business Analysts follow closely with 25% of the demand, reflecting the high value placed on those who can bridge the gap between business and technology. Scrum Masters secure 20% of the job market opportunities, demonstrating the growing importance of Agile methodologies in project management. Data Analysts contribute significantly to the industry with 15% of the total demand. Their role in data-driven decision-making continues to grow in relevance. UX Designers, although representing a smaller segment with 5% of the demand, play a crucial part in shaping user experiences and boosting customer satisfaction. Overall, the Lean Startup program equips professionals with the skills necessary to excel in these diverse and thriving roles.

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CERTIFICATE LEAN STARTUP: MARKET ANALYSIS AND CUSTOMER JOURNEY MAPPING
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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