Advanced Certificate in YouTube Ad Campaign Measurement

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The Advanced Certificate in YouTube Ad Campaign Measurement is a comprehensive course designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on the importance of measuring and optimizing YouTube ad campaigns to maximize return on investment (ROI).

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With the ever-growing demand for digital marketing professionals, this course is vital for career advancement in this field. Throughout the course, learners will gain hands-on experience in setting up and managing YouTube ad campaigns, tracking and analyzing campaign performance, and optimizing campaigns for maximum effectiveness. Learners will also gain a deep understanding of YouTube's ad measurement tools and best practices for reporting and analyzing campaign data. By the end of this course, learners will have a solid understanding of how to measure and optimize YouTube ad campaigns, making them highly valuable to employers in the digital marketing industry. This course is an excellent opportunity for learners to advance their careers, increase their earning potential, and stay ahead of the competition in the rapidly evolving world of digital marketing.

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โ€ข  Unit 1: Introduction to YouTube Ad Campaign Measurement
โ€ข  Unit 2: Setting up a YouTube Ad Campaign
โ€ข  Unit 3: Understanding Key Performance Indicators (KPIs) for YouTube Ad Campaigns
โ€ข  Unit 4: Utilizing Google Analytics for YouTube Ad Campaign Measurement
โ€ข  Unit 5: Analyzing Video Views, Engagement, and Click-Through Rates
โ€ข  Unit 6: Measuring Audience Demographics and Interests
โ€ข  Unit 7: Tracking Conversions and Sales Generated by YouTube Ad Campaigns
โ€ข  Unit 8: Advanced Techniques for Segmenting and Filtering Measurement Data
โ€ข  Unit 9: A/B Testing and Optimizing YouTube Ad Campaigns
โ€ข  Unit 10: Leveraging Insights for Future Campaigns and Business Decisions

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ADVANCED CERTIFICATE IN YOUTUBE AD CAMPAIGN MEASUREMENT
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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