Executive Development Programme in Sales & Marketing for Competitive Advantage
-- viewing nowThe Executive Development Programme in Sales & Marketing for Competitive Advantage certificate course is a comprehensive program designed to enhance the skills of sales and marketing professionals. This course emphasizes the importance of strategic planning, customer relationship management, and data-driven decision making in today's competitive business landscape.
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Course Details
• Sales Strategy and Planning: Understanding the market, setting sales goals, and developing strategies to reach them. (Sales strategy, market research, goal setting) • Customer Relationship Management: Building and maintaining relationships with customers for long-term success. (CRM, customer relationships, customer loyalty) • Sales Force Management: Maximizing the effectiveness of a sales team through leadership, training, and motivation. (Sales force, management, team leadership) • Marketing Strategy and Planning: Developing and implementing marketing plans to reach target audiences and achieve business goals. (Marketing strategy, target audiences, business goals) • Digital Marketing: Utilizing digital channels to reach and engage customers. (Digital marketing, online presence, social media) • Marketing Analytics: Measuring and analyzing marketing efforts to improve performance and make informed decisions. (Marketing analytics, data-driven decisions, performance improvement) • Sales and Marketing Alignment: Ensuring that sales and marketing teams are aligned and working towards the same goals. (Sales and marketing alignment, collaboration, communication) • Sales Negotiation and Closing Techniques: Techniques for effectively negotiating and closing sales deals. (Sales negotiation, closing techniques, sales success)
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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