Executive Development Programme in Sales & Marketing for Competitive Advantage

Name: Executive Development Programme in Sales & Marketing for Competitive Advantage
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The Executive Development Programme in Sales & Marketing for Competitive Advantage certificate course is a comprehensive program designed to enhance the skills of sales and marketing professionals. This course emphasizes the importance of strategic planning, customer relationship management, and data-driven decision making in today's competitive business landscape.

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AboutThisCourse

With the increasing demand for skilled sales and marketing professionals, this course provides a valuable opportunity for learners to gain essential skills and knowledge required for career advancement. The course covers key areas such as market research, digital marketing, sales management, and brand management, thereby equipping learners with a holistic understanding of sales and marketing strategies. By the end of the course, learners will have developed a strong foundation in sales and marketing principles, enabling them to drive business growth and achieve competitive advantage. This course is ideal for marketing managers, sales executives, business development managers, and other professionals looking to enhance their sales and marketing skills and advance their careers.

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CourseDetails

• Sales Strategy and Planning: Understanding the market, setting sales goals, and developing strategies to reach them. (Sales strategy, market research, goal setting) • Customer Relationship Management: Building and maintaining relationships with customers for long-term success. (CRM, customer relationships, customer loyalty) • Sales Force Management: Maximizing the effectiveness of a sales team through leadership, training, and motivation. (Sales force, management, team leadership) • Marketing Strategy and Planning: Developing and implementing marketing plans to reach target audiences and achieve business goals. (Marketing strategy, target audiences, business goals) • Digital Marketing: Utilizing digital channels to reach and engage customers. (Digital marketing, online presence, social media) • Marketing Analytics: Measuring and analyzing marketing efforts to improve performance and make informed decisions. (Marketing analytics, data-driven decisions, performance improvement) • Sales and Marketing Alignment: Ensuring that sales and marketing teams are aligned and working towards the same goals. (Sales and marketing alignment, collaboration, communication) • Sales Negotiation and Closing Techniques: Techniques for effectively negotiating and closing sales deals. (Sales negotiation, closing techniques, sales success)

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES & MARKETING FOR COMPETITIVE ADVANTAGE

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London School of International Business (LSIB)

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05 May 2025

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