Executive Development Programme in Sales & Marketing for Competitive Advantage
-- ViewingNowThe Executive Development Programme in Sales & Marketing for Competitive Advantage certificate course is a comprehensive program designed to enhance the skills of sales and marketing professionals. This course emphasizes the importance of strategic planning, customer relationship management, and data-driven decision making in today's competitive business landscape.
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โข Sales Strategy and Planning: Understanding the market, setting sales goals, and developing strategies to reach them. (Sales strategy, market research, goal setting) โข Customer Relationship Management: Building and maintaining relationships with customers for long-term success. (CRM, customer relationships, customer loyalty) โข Sales Force Management: Maximizing the effectiveness of a sales team through leadership, training, and motivation. (Sales force, management, team leadership) โข Marketing Strategy and Planning: Developing and implementing marketing plans to reach target audiences and achieve business goals. (Marketing strategy, target audiences, business goals) โข Digital Marketing: Utilizing digital channels to reach and engage customers. (Digital marketing, online presence, social media) โข Marketing Analytics: Measuring and analyzing marketing efforts to improve performance and make informed decisions. (Marketing analytics, data-driven decisions, performance improvement) โข Sales and Marketing Alignment: Ensuring that sales and marketing teams are aligned and working towards the same goals. (Sales and marketing alignment, collaboration, communication) โข Sales Negotiation and Closing Techniques: Techniques for effectively negotiating and closing sales deals. (Sales negotiation, closing techniques, sales success)
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