Executive Development Programme in Mobile Ad Tech

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The Executive Development Programme in Mobile Ad Tech is a certificate course designed to empower professionals with the latest trends and techniques in mobile advertising technology. This programme is crucial in today's digital age, where mobile advertising has become a significant part of marketing strategies for businesses worldwide.

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About this course

With the ever-increasing demand for experts who can navigate the complex mobile ad tech landscape, this course provides learners with essential skills to advance their careers. It covers topics such as programmatic advertising, mobile ad fraud, data analytics, and cross-channel marketing strategies. By the end of the course, learners will have a comprehensive understanding of mobile ad tech, making them valuable assets in the competitive job market. Enroll in this programme today and gain a competitive edge in the rapidly evolving mobile advertising industry.

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Course Details

Mobile Ad Tech Fundamentals: Understanding the mobile advertising technology landscape, key players, and ad formats.
Mobile Advertising Ecosystem: Exploring the relationships between demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and networks.
Data and Targeting: Utilizing data-driven strategies for audience segmentation, targeting, and optimization.
Programmatic Advertising: Mastering the ins and outs of programmatic ad buying, real-time bidding (RTB), and private marketplaces (PMPs).
Mobile Ad Operations: Managing ad campaigns, tracking performance, and troubleshooting issues.
Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety.
Cross-Device Tracking and Attribution: Connecting user journeys across devices and measuring the impact of mobile advertising efforts.
Emerging Trends in Mobile Ad Tech: Keeping up with the latest developments in mobile advertising technology, including header bidding, in-app advertising, and connected TV.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE AD TECH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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