Executive Development Programme in Mobile Ad Tech
-- viendo ahoraThe Executive Development Programme in Mobile Ad Tech is a certificate course designed to empower professionals with the latest trends and techniques in mobile advertising technology. This programme is crucial in today's digital age, where mobile advertising has become a significant part of marketing strategies for businesses worldwide.
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Detalles del Curso
• Mobile Ad Tech Fundamentals: Understanding the mobile advertising technology landscape, key players, and ad formats.
• Mobile Advertising Ecosystem: Exploring the relationships between demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and networks.
• Data and Targeting: Utilizing data-driven strategies for audience segmentation, targeting, and optimization.
• Programmatic Advertising: Mastering the ins and outs of programmatic ad buying, real-time bidding (RTB), and private marketplaces (PMPs).
• Mobile Ad Operations: Managing ad campaigns, tracking performance, and troubleshooting issues.
• Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety.
• Cross-Device Tracking and Attribution: Connecting user journeys across devices and measuring the impact of mobile advertising efforts.
• Emerging Trends in Mobile Ad Tech: Keeping up with the latest developments in mobile advertising technology, including header bidding, in-app advertising, and connected TV.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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