Executive Development Programme in Mobile Ad Tech
-- ViewingNowThe Executive Development Programme in Mobile Ad Tech is a certificate course designed to empower professionals with the latest trends and techniques in mobile advertising technology. This programme is crucial in today's digital age, where mobile advertising has become a significant part of marketing strategies for businesses worldwide.
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โข Mobile Ad Tech Fundamentals: Understanding the mobile advertising technology landscape, key players, and ad formats.
โข Mobile Advertising Ecosystem: Exploring the relationships between demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and networks.
โข Data and Targeting: Utilizing data-driven strategies for audience segmentation, targeting, and optimization.
โข Programmatic Advertising: Mastering the ins and outs of programmatic ad buying, real-time bidding (RTB), and private marketplaces (PMPs).
โข Mobile Ad Operations: Managing ad campaigns, tracking performance, and troubleshooting issues.
โข Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety.
โข Cross-Device Tracking and Attribution: Connecting user journeys across devices and measuring the impact of mobile advertising efforts.
โข Emerging Trends in Mobile Ad Tech: Keeping up with the latest developments in mobile advertising technology, including header bidding, in-app advertising, and connected TV.
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