Executive Development Programme in Mobile Ad Tech

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The Executive Development Programme in Mobile Ad Tech is a certificate course designed to empower professionals with the latest trends and techniques in mobile advertising technology. This programme is crucial in today's digital age, where mobile advertising has become a significant part of marketing strategies for businesses worldwide.

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AboutThisCourse

With the ever-increasing demand for experts who can navigate the complex mobile ad tech landscape, this course provides learners with essential skills to advance their careers. It covers topics such as programmatic advertising, mobile ad fraud, data analytics, and cross-channel marketing strategies. By the end of the course, learners will have a comprehensive understanding of mobile ad tech, making them valuable assets in the competitive job market. Enroll in this programme today and gain a competitive edge in the rapidly evolving mobile advertising industry.

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CourseDetails

• Mobile Ad Tech Fundamentals: Understanding the mobile advertising technology landscape, key players, and ad formats.
• Mobile Advertising Ecosystem: Exploring the relationships between demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and networks.
• Data and Targeting: Utilizing data-driven strategies for audience segmentation, targeting, and optimization.
• Programmatic Advertising: Mastering the ins and outs of programmatic ad buying, real-time bidding (RTB), and private marketplaces (PMPs).
• Mobile Ad Operations: Managing ad campaigns, tracking performance, and troubleshooting issues.
• Ad Fraud and Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety.
• Cross-Device Tracking and Attribution: Connecting user journeys across devices and measuring the impact of mobile advertising efforts.
• Emerging Trends in Mobile Ad Tech: Keeping up with the latest developments in mobile advertising technology, including header bidding, in-app advertising, and connected TV.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE AD TECH
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London School of International Business (LSIB)
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05 May 2025
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