Professional Certificate in Ad Tech: Career Growth

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The Professional Certificate in Ad Tech: Career Growth is a comprehensive course designed to prepare learners for successful careers in the rapidly evolving Ad Tech industry. This program focuses on developing essential skills in data analysis, programmatic advertising, and marketing technology, making it highly relevant for professionals looking to advance in digital marketing, advertising, or media careers.

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About this course

In this course, learners will gain hands-on experience with industry-standard tools and platforms, ensuring they are well-equipped to meet the demands of modern Ad Tech roles. With a strong emphasis on real-world applications, this program bridges the gap between theoretical knowledge and practical skills, making it an ideal choice for those looking to upskill or reskill for career advancement. Given the increasing importance of Ad Tech in today's digital economy, this certificate course offers learners a valuable opportunity to stay ahead of the curve and become industry-ready. Enroll today and unlock your full potential in the exciting world of Ad Tech!

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Course Details

• Programmatic Advertising · Understanding the programmatic landscape, programmatic buying and selling, private/open marketplaces, and real-time bidding.
• Ad Tech Ecosystem · Exploring the ad tech stack, ad exchanges, SSPs, DSPs, DMPs, and ad networks.
• Ad Operations · Campaign management, ad trafficking, creative implementation, and reporting & analysis.
• Data Analytics in Ad Tech · Utilizing data for campaign optimization, audience segmentation, and attribution modeling.
• Digital Ad Formats · Display, video, native, rich media, and emerging ad formats.
• Ad Fraud, Brand Safety, and Viewability · Identifying and mitigating ad fraud, ensuring brand safety, and measuring viewability.
• Cross-Device Targeting · Understanding and implementing cross-device targeting strategies, including deterministic and probabilistic methods.
• Mobile Advertising · Mobile ad formats, mobile ad networks, in-app advertising, and mobile attribution.
• Programmatic Direct · Programmatic guaranteed, programmatic premium, and the role of automation in direct deals.
• Future Trends in Ad Tech · Emerging technologies, trends, and challenges in ad tech, such as AI, machine learning, and privacy regulations.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD TECH: CAREER GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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