Professional Certificate in Ad Tech: Career Growth
-- ViewingNowThe Professional Certificate in Ad Tech: Career Growth is a comprehensive course designed to prepare learners for successful careers in the rapidly evolving Ad Tech industry. This program focuses on developing essential skills in data analysis, programmatic advertising, and marketing technology, making it highly relevant for professionals looking to advance in digital marketing, advertising, or media careers.
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⢠Programmatic Advertising · Understanding the programmatic landscape, programmatic buying and selling, private/open marketplaces, and real-time bidding.
⢠Ad Tech Ecosystem · Exploring the ad tech stack, ad exchanges, SSPs, DSPs, DMPs, and ad networks.
⢠Ad Operations · Campaign management, ad trafficking, creative implementation, and reporting & analysis.
⢠Data Analytics in Ad Tech · Utilizing data for campaign optimization, audience segmentation, and attribution modeling.
⢠Digital Ad Formats · Display, video, native, rich media, and emerging ad formats.
⢠Ad Fraud, Brand Safety, and Viewability · Identifying and mitigating ad fraud, ensuring brand safety, and measuring viewability.
⢠Cross-Device Targeting · Understanding and implementing cross-device targeting strategies, including deterministic and probabilistic methods.
⢠Mobile Advertising · Mobile ad formats, mobile ad networks, in-app advertising, and mobile attribution.
⢠Programmatic Direct · Programmatic guaranteed, programmatic premium, and the role of automation in direct deals.
⢠Future Trends in Ad Tech · Emerging technologies, trends, and challenges in ad tech, such as AI, machine learning, and privacy regulations.
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