Professional Certificate in Ad Tech: Career Growth

Name: Professional Certificate in Ad Tech: Career Growth
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The Professional Certificate in Ad Tech: Career Growth is a comprehensive course designed to prepare learners for successful careers in the rapidly evolving Ad Tech industry. This program focuses on developing essential skills in data analysis, programmatic advertising, and marketing technology, making it highly relevant for professionals looking to advance in digital marketing, advertising, or media careers.

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AboutThisCourse

In this course, learners will gain hands-on experience with industry-standard tools and platforms, ensuring they are well-equipped to meet the demands of modern Ad Tech roles. With a strong emphasis on real-world applications, this program bridges the gap between theoretical knowledge and practical skills, making it an ideal choice for those looking to upskill or reskill for career advancement. Given the increasing importance of Ad Tech in today's digital economy, this certificate course offers learners a valuable opportunity to stay ahead of the curve and become industry-ready. Enroll today and unlock your full potential in the exciting world of Ad Tech!

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CourseDetails

• Programmatic Advertising · Understanding the programmatic landscape, programmatic buying and selling, private/open marketplaces, and real-time bidding.
• Ad Tech Ecosystem · Exploring the ad tech stack, ad exchanges, SSPs, DSPs, DMPs, and ad networks.
• Ad Operations · Campaign management, ad trafficking, creative implementation, and reporting & analysis.
• Data Analytics in Ad Tech · Utilizing data for campaign optimization, audience segmentation, and attribution modeling.
• Digital Ad Formats · Display, video, native, rich media, and emerging ad formats.
• Ad Fraud, Brand Safety, and Viewability · Identifying and mitigating ad fraud, ensuring brand safety, and measuring viewability.
• Cross-Device Targeting · Understanding and implementing cross-device targeting strategies, including deterministic and probabilistic methods.
• Mobile Advertising · Mobile ad formats, mobile ad networks, in-app advertising, and mobile attribution.
• Programmatic Direct · Programmatic guaranteed, programmatic premium, and the role of automation in direct deals.
• Future Trends in Ad Tech · Emerging technologies, trends, and challenges in ad tech, such as AI, machine learning, and privacy regulations.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

CourseStatus

CourseProvidesPractical

NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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FullCourseAccess
DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD TECH: CAREER GROWTH

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London School of International Business (LSIB)

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05 May 2025

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