Professional Certificate in Ad Tech: Career Growth
-- viendo ahoraThe Professional Certificate in Ad Tech: Career Growth is a comprehensive course designed to prepare learners for successful careers in the rapidly evolving Ad Tech industry. This program focuses on developing essential skills in data analysis, programmatic advertising, and marketing technology, making it highly relevant for professionals looking to advance in digital marketing, advertising, or media careers.
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Detalles del Curso
• Programmatic Advertising · Understanding the programmatic landscape, programmatic buying and selling, private/open marketplaces, and real-time bidding.
• Ad Tech Ecosystem · Exploring the ad tech stack, ad exchanges, SSPs, DSPs, DMPs, and ad networks.
• Ad Operations · Campaign management, ad trafficking, creative implementation, and reporting & analysis.
• Data Analytics in Ad Tech · Utilizing data for campaign optimization, audience segmentation, and attribution modeling.
• Digital Ad Formats · Display, video, native, rich media, and emerging ad formats.
• Ad Fraud, Brand Safety, and Viewability · Identifying and mitigating ad fraud, ensuring brand safety, and measuring viewability.
• Cross-Device Targeting · Understanding and implementing cross-device targeting strategies, including deterministic and probabilistic methods.
• Mobile Advertising · Mobile ad formats, mobile ad networks, in-app advertising, and mobile attribution.
• Programmatic Direct · Programmatic guaranteed, programmatic premium, and the role of automation in direct deals.
• Future Trends in Ad Tech · Emerging technologies, trends, and challenges in ad tech, such as AI, machine learning, and privacy regulations.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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