Masterclass Certificate in Segmentation and Product Portfolio Strategy
-- viewing nowThe Masterclass Certificate in Segmentation and Product Portfolio Strategy is a comprehensive course designed to equip learners with essential skills for strategic decision-making in product development and management. This course emphasizes the importance of market segmentation, product positioning, and portfolio management, which are critical for business growth and success.
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Course Details
Here are the essential units for a Masterclass Certificate in Segmentation and Product Portfolio Strategy:
• Market Segmentation and Targeting
• Product Positioning and Differentiation
• Understanding Customer Needs and Behavior
• Product Portfolio Analysis and Management
• Segmentation Tactics: Demographics, Psychographics, Firmographics, and Behavioral
• Segmentation Tools: Cluster Analysis, Discriminant Analysis, and Logistic Regression
• Product Portfolio Strategies: New Product Development, Product Enhancement, and Product Sunsetting
• Metrics and Analytics for Segmentation and Product Portfolio
• Case Studies in Segmentation and Product Portfolio Strategy
• Capstone Project in Segmentation and Product Portfolio Strategy
This curriculum covers the critical components of segmentation and product portfolio strategy, from market research and customer targeting to product development and portfolio management. Students will learn about segmentation tactics, tools, and metrics and how to apply these concepts to real-world scenarios. The capstone project will provide an opportunity for students to apply their knowledge and skills to a real-world case study, demonstrating their mastery of segmentation and product portfolio strategy.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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