Masterclass Certificate in Segmentation and Product Portfolio Strategy
-- ViewingNowThe Masterclass Certificate in Segmentation and Product Portfolio Strategy is a comprehensive course designed to equip learners with essential skills for strategic decision-making in product development and management. This course emphasizes the importance of market segmentation, product positioning, and portfolio management, which are critical for business growth and success.
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Here are the essential units for a Masterclass Certificate in Segmentation and Product Portfolio Strategy:
โข Market Segmentation and Targeting
โข Product Positioning and Differentiation
โข Understanding Customer Needs and Behavior
โข Product Portfolio Analysis and Management
โข Segmentation Tactics: Demographics, Psychographics, Firmographics, and Behavioral
โข Segmentation Tools: Cluster Analysis, Discriminant Analysis, and Logistic Regression
โข Product Portfolio Strategies: New Product Development, Product Enhancement, and Product Sunsetting
โข Metrics and Analytics for Segmentation and Product Portfolio
โข Case Studies in Segmentation and Product Portfolio Strategy
โข Capstone Project in Segmentation and Product Portfolio Strategy
This curriculum covers the critical components of segmentation and product portfolio strategy, from market research and customer targeting to product development and portfolio management. Students will learn about segmentation tactics, tools, and metrics and how to apply these concepts to real-world scenarios. The capstone project will provide an opportunity for students to apply their knowledge and skills to a real-world case study, demonstrating their mastery of segmentation and product portfolio strategy.
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