Masterclass Certificate in Segmentation and Product Portfolio Strategy
-- ViewingNowThe Masterclass Certificate in Segmentation and Product Portfolio Strategy is a comprehensive course designed to equip learners with essential skills for strategic decision-making in product development and management. This course emphasizes the importance of market segmentation, product positioning, and portfolio management, which are critical for business growth and success.
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Here are the essential units for a Masterclass Certificate in Segmentation and Product Portfolio Strategy:
⢠Market Segmentation and Targeting
⢠Product Positioning and Differentiation
⢠Understanding Customer Needs and Behavior
⢠Product Portfolio Analysis and Management
⢠Segmentation Tactics: Demographics, Psychographics, Firmographics, and Behavioral
⢠Segmentation Tools: Cluster Analysis, Discriminant Analysis, and Logistic Regression
⢠Product Portfolio Strategies: New Product Development, Product Enhancement, and Product Sunsetting
⢠Metrics and Analytics for Segmentation and Product Portfolio
⢠Case Studies in Segmentation and Product Portfolio Strategy
⢠Capstone Project in Segmentation and Product Portfolio Strategy
This curriculum covers the critical components of segmentation and product portfolio strategy, from market research and customer targeting to product development and portfolio management. Students will learn about segmentation tactics, tools, and metrics and how to apply these concepts to real-world scenarios. The capstone project will provide an opportunity for students to apply their knowledge and skills to a real-world case study, demonstrating their mastery of segmentation and product portfolio strategy.
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