Masterclass Certificate in Segmentation and Product Portfolio Strategy

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The Masterclass Certificate in Segmentation and Product Portfolio Strategy is a comprehensive course designed to equip learners with essential skills for strategic decision-making in product development and management. This course emphasizes the importance of market segmentation, product positioning, and portfolio management, which are critical for business growth and success.

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AboutThisCourse

In today's competitive market, there is a high demand for professionals who can effectively analyze market trends, identify customer needs, and develop innovative product strategies. This course provides learners with practical knowledge and tools to meet this demand, helping them to advance their careers and make meaningful contributions to their organizations. By the end of this course, learners will have a deep understanding of segmentation and product portfolio strategy, including how to conduct market research, analyze customer data, and develop effective product positioning and pricing strategies. They will also learn how to manage a product portfolio, allocate resources, and measure performance to optimize business outcomes. Enroll in this course today and take the first step towards becoming a strategic product leader in your industry!

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Here are the essential units for a Masterclass Certificate in Segmentation and Product Portfolio Strategy:


• Market Segmentation and Targeting
• Product Positioning and Differentiation
• Understanding Customer Needs and Behavior
• Product Portfolio Analysis and Management
• Segmentation Tactics: Demographics, Psychographics, Firmographics, and Behavioral
• Segmentation Tools: Cluster Analysis, Discriminant Analysis, and Logistic Regression
• Product Portfolio Strategies: New Product Development, Product Enhancement, and Product Sunsetting
• Metrics and Analytics for Segmentation and Product Portfolio
• Case Studies in Segmentation and Product Portfolio Strategy
• Capstone Project in Segmentation and Product Portfolio Strategy

This curriculum covers the critical components of segmentation and product portfolio strategy, from market research and customer targeting to product development and portfolio management. Students will learn about segmentation tactics, tools, and metrics and how to apply these concepts to real-world scenarios. The capstone project will provide an opportunity for students to apply their knowledge and skills to a real-world case study, demonstrating their mastery of segmentation and product portfolio strategy.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN SEGMENTATION AND PRODUCT PORTFOLIO STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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