Global Certificate in Marketing ROI and Customer Journey Mapping
-- ViewingNowThe Global Certificate in Marketing ROI and Customer Journey Mapping is a comprehensive course that equips learners with essential skills for career advancement in marketing. This course focuses on two critical areas of modern marketing - measuring marketing ROI and mapping customer journeys.
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โข Marketing ROI Fundamentals: Understanding the basics of Marketing Return on Investment (ROI), calculating marketing ROI, and its importance in business decision making. โข Customer Journey Mapping Concepts: Introduction to customer journey mapping, its benefits, and the process of creating a customer journey map. โข Data-Driven Marketing Strategies: Leveraging data to inform marketing decisions, identifying key performance indicators (KPIs), and tracking marketing metrics. โข Multi-Channel Marketing Campaigns: Designing and executing effective multi-channel marketing campaigns to reach customers at various touchpoints. โข Customer Segmentation and Targeting: Techniques for segmenting customers, targeting specific segments, and personalizing marketing messages. โข Marketing Attribution Models: Overview of marketing attribution models, including single-touch, multi-touch, and fractional attribution models. โข Customer Lifetime Value (CLTV) Analysis: Understanding the concept of CLTV, calculating CLTV, and its role in marketing ROI optimization. โข Predictive Analytics in Marketing: Introduction to predictive analytics, machine learning techniques, and their applications in marketing.
Note: This list is not exhaustive and may vary based on specific learning objectives and industry requirements.
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