Global Certificate in Marketing ROI and Customer Journey Mapping

Name: Global Certificate in Marketing ROI and Customer Journey Mapping
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The Global Certificate in Marketing ROI and Customer Journey Mapping is a comprehensive course that equips learners with essential skills for career advancement in marketing. This course focuses on two critical areas of modern marketing - measuring marketing ROI and mapping customer journeys.

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AboutThisCourse

In today's data-driven world, demonstrating the return on investment (ROI) of marketing activities is crucial. This course provides learners with the knowledge and tools to measure and optimize their marketing ROI, thereby enhancing their organization's marketing effectiveness and efficiency. Moreover, understanding the customer journey is vital for creating personalized and relevant marketing experiences that drive customer engagement and loyalty. This course teaches learners how to map customer journeys, identify pain points, and optimize touchpoints to improve overall customer experience. With the increasing demand for marketing professionals who can demonstrate the impact of their marketing activities and deliver exceptional customer experiences, this course is highly relevant and valuable for anyone looking to advance their marketing career.

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CourseDetails

• Marketing ROI Fundamentals: Understanding the basics of Marketing Return on Investment (ROI), calculating marketing ROI, and its importance in business decision making. • Customer Journey Mapping Concepts: Introduction to customer journey mapping, its benefits, and the process of creating a customer journey map. • Data-Driven Marketing Strategies: Leveraging data to inform marketing decisions, identifying key performance indicators (KPIs), and tracking marketing metrics. • Multi-Channel Marketing Campaigns: Designing and executing effective multi-channel marketing campaigns to reach customers at various touchpoints. • Customer Segmentation and Targeting: Techniques for segmenting customers, targeting specific segments, and personalizing marketing messages. • Marketing Attribution Models: Overview of marketing attribution models, including single-touch, multi-touch, and fractional attribution models. • Customer Lifetime Value (CLTV) Analysis: Understanding the concept of CLTV, calculating CLTV, and its role in marketing ROI optimization. • Predictive Analytics in Marketing: Introduction to predictive analytics, machine learning techniques, and their applications in marketing.

Note: This list is not exhaustive and may vary based on specific learning objectives and industry requirements.

CareerPath

The Global Certificate in Marketing ROI and Customer Journey Mapping equips professionals with the skills needed to excel in today's data-driven marketing landscape. Job market trends for marketing roles requiring ROI and customer journey mapping skills are on the rise in the UK. Here's a breakdown of the roles, their descriptions, and their respective demand percentages in the job market. 1. Marketing Analytics Manager (28% demand) - Responsible for managing marketing analytics teams, developing strategies, and measuring marketing ROI. 2. Digital Marketing Specialist (22% demand) - Focuses on creating, optimizing, and measuring digital marketing campaigns, often requiring knowledge of marketing ROI and customer journey mapping. 3. Customer Experience Manager (18% demand) - Oversees the design and implementation of customer experience strategies, utilizing ROI analysis and customer journey mapping techniques. 4. CRM & Email Marketing Specialist (14% demand) - Manages CRM platforms, email marketing campaigns, and analyzes marketing ROI to optimize customer journeys. 5. Marketing Automation Specialist (12% demand) - Implements and optimizes marketing automation tools, measures marketing ROI, and maps customer journeys to improve marketing performance.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ROI AND CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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