Advanced Certificate in Mobile App Marketing & Promotion
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⢠Mobile App Marketing Strategy: Understanding the key components of a successful mobile app marketing strategy, including target audience analysis, competitive research, and positioning.
⢠App Store Optimization (ASO): Learning the best practices for optimizing mobile apps for discovery and conversion in the app stores, including keyword research, visual assets, and app descriptions.
⢠Mobile Advertising: Exploring the various mobile advertising formats and platforms, including social media, search, and programmatic, and developing effective mobile ad campaigns.
⢠User Acquisition and Retention: Understanding the principles of user acquisition and retention, including user segmentation, onboarding, engagement, and re-engagement strategies.
⢠Mobile Analytics and Attribution: Learning how to track and analyze mobile app performance data, including user behavior, conversion rates, and revenue, and attributing conversions to specific marketing channels.
⢠Influencer Marketing for Mobile Apps: Exploring the potential of influencer marketing for mobile app promotion, including identifying and working with influencers, creating influencer campaigns, and measuring their impact.
⢠Content Marketing for Mobile Apps: Developing a content marketing strategy for mobile apps, including creating and distributing valuable and relevant content to attract and engage users.
⢠Mobile App PR and Media Outreach: Learning how to build relationships with media and influencers, and how to create and distribute press releases, media kits, and other PR materials to promote mobile apps.
⢠Mobile App Localization and Global Marketing: Understanding the challenges and opportunities of mobile app localization, including language translation, cultural adaptation, and global marketing strategies.
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