Advanced Certificate in Mobile App Marketing & Promotion

Name: Advanced Certificate in Mobile App Marketing & Promotion
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The Advanced Certificate in Mobile App Marketing & Promotion is a comprehensive course designed to empower learners with the essential skills needed to thrive in the mobile app industry. This course highlights the importance of mobile app marketing, a critical aspect in today's digital age, where mobile apps have become an integral part of businesses and consumers' lives.

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AboutThisCourse

With over 6.3 million apps available for download, the demand for skilled professionals who can effectively market and promote mobile apps is at an all-time high. This course equips learners with the necessary tools and techniques to create successful mobile app marketing strategies, ensuring apps stand out in a highly competitive market. By enrolling in this course, learners will gain expertise in mobile app analytics, app store optimization, social media marketing, and content marketing. They will also develop a deep understanding of user acquisition, retention, and engagement strategies. By mastering these skills, learners will be well-prepared for career advancement opportunities in mobile app marketing, a rapidly growing field with endless potential.

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CourseDetails

• Mobile App Marketing Strategy: Understanding the key components of a successful mobile app marketing strategy, including target audience analysis, competitive research, and positioning.

• App Store Optimization (ASO): Learning the best practices for optimizing mobile apps for discovery and conversion in the app stores, including keyword research, visual assets, and app descriptions.

• Mobile Advertising: Exploring the various mobile advertising formats and platforms, including social media, search, and programmatic, and developing effective mobile ad campaigns.

• User Acquisition and Retention: Understanding the principles of user acquisition and retention, including user segmentation, onboarding, engagement, and re-engagement strategies.

• Mobile Analytics and Attribution: Learning how to track and analyze mobile app performance data, including user behavior, conversion rates, and revenue, and attributing conversions to specific marketing channels.

• Influencer Marketing for Mobile Apps: Exploring the potential of influencer marketing for mobile app promotion, including identifying and working with influencers, creating influencer campaigns, and measuring their impact.

• Content Marketing for Mobile Apps: Developing a content marketing strategy for mobile apps, including creating and distributing valuable and relevant content to attract and engage users.

• Mobile App PR and Media Outreach: Learning how to build relationships with media and influencers, and how to create and distribute press releases, media kits, and other PR materials to promote mobile apps.

• Mobile App Localization and Global Marketing: Understanding the challenges and opportunities of mobile app localization, including language translation, cultural adaptation, and global marketing strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MOBILE APP MARKETING & PROMOTION

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London School of International Business (LSIB)

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05 May 2025

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