Professional Certificate in CRM: Revenue & Technology

Name: Professional Certificate in CRM: Revenue & Technology
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The Professional Certificate in CRM: Revenue & Technology is a crucial course that bridges the gap between customer relationship management (CRM) and revenue generation. This program is designed to equip learners with essential skills needed to excel in today's data-driven sales landscape.

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AboutThisCourse

In this course, you will gain an in-depth understanding of CRM systems, data analysis, and revenue optimization strategies. You will learn how to use technology to manage customer relationships, increase sales, and improve customer satisfaction. With the growing demand for CRM experts across industries, this program offers a unique opportunity for professionals looking to advance their careers. By completing this course, you will be able to demonstrate your expertise in CRM, data analysis, and revenue optimization – skills that are highly sought after by employers. In summary, the Professional Certificate in CRM: Revenue & Technology is an essential course for anyone looking to enhance their skills and advance their career in CRM, sales, or marketing. Enroll today and gain the competitive edge you need to succeed in today's data-driven sales landscape.

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CourseDetails

• Unit 1: Introduction to CRM: Defining the fundamentals of Customer Relationship Management, its importance, and benefits. Understanding CRM strategies, models, and solutions.
• Unit 2: CRM Data Management: Collecting, organizing, and analyzing customer data. Data hygiene, data mining, data warehousing, and data visualization.
• Unit 3: CRM Technology & Infrastructure: Exploring CRM software, tools, and platforms. Integrating CRM with other business systems. Cloud vs. on-premise CRM solutions.
• Unit 4: Sales Force Automation: Implementing sales automation processes. Lead management, opportunity management, pipeline management, and forecasting.
• Unit 5: Marketing Automation: Leveraging marketing automation tools and techniques. Email marketing, social media marketing, digital marketing, and analytics.
• Unit 6: Customer Service & Support: Delivering exceptional customer service and support. Multi-channel support, ticketing systems, knowledge bases, and self-service options.
• Unit 7: CRM Analytics & Reporting: Analyzing CRM data for actionable insights. Key performance indicators (KPIs), dashboards, and reporting.
• Unit 8: Revenue Optimization with CRM: Strategies for maximizing revenue with CRM. Upselling, cross-selling, renewals, and subscriptions.
• Unit 9: CRM Change Management: Managing CRM implementation and adoption. Change management strategies, training, and communication plans.
• Unit 10: CRM Best Practices & Future Trends: Exploring best practices in CRM and emerging trends. Artificial intelligence, machine learning, and automation.

CareerPath

The CRM job market in the UK is booming, with exciting opportunities and rewarding salaries for professionals with the right skillset. Let's take a closer look at some of the most in-demand roles and their respective market shares, visualized through a 3D pie chart. 1. **Salesforce Administrator**: With a 35% share, Salesforce Administrators are the most sought-after professionals in the UK CRM landscape. These experts manage and configure Salesforce environments to meet business requirements. 2. **Salesforce Developer**: Coming in second, Salesforce Developers contribute 25% to the CRM job market. They build custom solutions, integrations, and applications on the Salesforce platform using Apex, Lightning, and Visualforce. 3. **CRM Consultant**: CRM Consultants hold 20% of the CRM job market. They provide strategic guidance, solution design, and implementation support for CRM projects, ensuring alignment with business goals. 4. **CRM Manager**: CRM Managers make up 15% of the CRM job market. They oversee CRM operations, manage teams, and lead initiatives to drive customer engagement, revenue growth, and process optimization. 5. **Marketing Cloud Consultant**: Lastly, Marketing Cloud Consultants represent 5% of the CRM job market. They specialize in marketing automation, email campaigns, digital marketing, and customer journey management using Salesforce Marketing Cloud. This 3D pie chart highlights the thriving demand for CRM professionals in the UK and serves as a valuable resource for job seekers, employers, and educators in the field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN CRM: REVENUE & TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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