Professional Certificate in CRM: Revenue & Technology
-- ViewingNowThe Professional Certificate in CRM: Revenue & Technology is a crucial course that bridges the gap between customer relationship management (CRM) and revenue generation. This program is designed to equip learners with essential skills needed to excel in today's data-driven sales landscape.
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โข Unit 1: Introduction to CRM: Defining the fundamentals of Customer Relationship Management, its importance, and benefits. Understanding CRM strategies, models, and solutions.
โข Unit 2: CRM Data Management: Collecting, organizing, and analyzing customer data. Data hygiene, data mining, data warehousing, and data visualization.
โข Unit 3: CRM Technology & Infrastructure: Exploring CRM software, tools, and platforms. Integrating CRM with other business systems. Cloud vs. on-premise CRM solutions.
โข Unit 4: Sales Force Automation: Implementing sales automation processes. Lead management, opportunity management, pipeline management, and forecasting.
โข Unit 5: Marketing Automation: Leveraging marketing automation tools and techniques. Email marketing, social media marketing, digital marketing, and analytics.
โข Unit 6: Customer Service & Support: Delivering exceptional customer service and support. Multi-channel support, ticketing systems, knowledge bases, and self-service options.
โข Unit 7: CRM Analytics & Reporting: Analyzing CRM data for actionable insights. Key performance indicators (KPIs), dashboards, and reporting.
โข Unit 8: Revenue Optimization with CRM: Strategies for maximizing revenue with CRM. Upselling, cross-selling, renewals, and subscriptions.
โข Unit 9: CRM Change Management: Managing CRM implementation and adoption. Change management strategies, training, and communication plans.
โข Unit 10: CRM Best Practices & Future Trends: Exploring best practices in CRM and emerging trends. Artificial intelligence, machine learning, and automation.
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