Global Certificate E-commerce & CRM: Driving Customer Engagement

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The Global Certificate in E-commerce & CRM: Driving Customer Engagement is a comprehensive course designed to empower professionals with essential skills for career advancement in the thriving e-commerce industry. This course highlights the importance of understanding customer relationship management (CRM) strategies to drive customer engagement, a critical factor in achieving e-commerce success.

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AboutThisCourse

The course covers key topics such as customer engagement strategies, data-driven marketing, and personalization techniques, equipping learners with the knowledge and tools to create effective, targeted campaigns. As e-commerce sales continue to rise, there's an increasing demand for professionals who can leverage CRM tools, analytics, and best practices to foster customer loyalty and boost online sales. By completing this course, learners will develop a deep understanding of CRM and e-commerce trends, enabling them to drive growth and optimize customer experiences in various industries. By focusing on practical applications and real-world examples, this course prepares professionals to excel in digital marketing roles and take advantage of the growing e-commerce job market.

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CourseDetails

• Unit 1: Introduction to E-commerce & CRM: Understanding the fundamentals of electronic commerce and customer relationship management in driving customer engagement.
• Unit 2: E-commerce Strategies: Developing effective online sales strategies to attract and retain customers.
• Unit 3: CRM Fundamentals: Exploring the key concepts and tools of customer relationship management.
• Unit 4: Data Analysis & Customer Segmentation: Utilizing data analysis techniques to segment customers and personalize engagement.
• Unit 5: Customer Engagement Channels: Identifying and leveraging various channels, including email, social media, and mobile, to drive customer engagement.
• Unit 6: Customer Loyalty & Retention: Implementing strategies to build customer loyalty and reduce churn.
• Unit 7: E-commerce Marketing Techniques: Applying proven marketing techniques, such as search engine optimization (SEO) and content marketing, to drive e-commerce sales.
• Unit 8: Multi-Channel CRM: Managing customer relationships across multiple channels for a seamless customer experience.
• Unit 9: Measuring Customer Engagement: Utilizing metrics and analytics to measure and improve customer engagement.
• Unit 10: Future Trends in E-commerce & CRM: Exploring emerging trends, such as artificial intelligence and virtual reality, in e-commerce and CRM.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE E-COMMERCE & CRM: DRIVING CUSTOMER ENGAGEMENT
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London School of International Business (LSIB)
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05 May 2025
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