Global Certificate E-commerce & CRM: Driving Customer Engagement
-- ViewingNowThe Global Certificate in E-commerce & CRM: Driving Customer Engagement is a comprehensive course designed to empower professionals with essential skills for career advancement in the thriving e-commerce industry. This course highlights the importance of understanding customer relationship management (CRM) strategies to drive customer engagement, a critical factor in achieving e-commerce success.
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โข Unit 1: Introduction to E-commerce & CRM: Understanding the fundamentals of electronic commerce and customer relationship management in driving customer engagement.
โข Unit 2: E-commerce Strategies: Developing effective online sales strategies to attract and retain customers.
โข Unit 3: CRM Fundamentals: Exploring the key concepts and tools of customer relationship management.
โข Unit 4: Data Analysis & Customer Segmentation: Utilizing data analysis techniques to segment customers and personalize engagement.
โข Unit 5: Customer Engagement Channels: Identifying and leveraging various channels, including email, social media, and mobile, to drive customer engagement.
โข Unit 6: Customer Loyalty & Retention: Implementing strategies to build customer loyalty and reduce churn.
โข Unit 7: E-commerce Marketing Techniques: Applying proven marketing techniques, such as search engine optimization (SEO) and content marketing, to drive e-commerce sales.
โข Unit 8: Multi-Channel CRM: Managing customer relationships across multiple channels for a seamless customer experience.
โข Unit 9: Measuring Customer Engagement: Utilizing metrics and analytics to measure and improve customer engagement.
โข Unit 10: Future Trends in E-commerce & CRM: Exploring emerging trends, such as artificial intelligence and virtual reality, in e-commerce and CRM.
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