Executive Development Programme in Ad Performance and Change Management
-- viendo ahoraThe Executive Development Programme in Ad Performance and Change Management is a certificate course designed to empower professionals with the latest skills in advertising performance and organizational change. In today's fast-paced business environment, staying updated with the newest trends and techniques in advertising and change management is crucial for career advancement.
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Detalles del Curso
• Ad Performance Metrics: Understanding KPIs such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) to optimize ad campaigns.
• Ad Design and Copywriting: Best practices for creating visually appealing and persuasive ads, including copywriting techniques and design principles.
• Ad Targeting and Segmentation: Strategies for identifying and reaching target audiences, including the use of demographics, interests, and behaviors for ad targeting.
• Programmatic Advertising: An overview of programmatic advertising, including real-time bidding (RTB), private marketplaces (PMPs), and demand-side platforms (DSPs).
• Cross-Channel Advertising: Strategies for coordinating and integrating ad campaigns across multiple channels, including search, display, social, and video.
• Attribution Modeling: Techniques for measuring the impact of different touchpoints in the customer journey, including multi-touch attribution models.
• Change Management Fundamentals: Understanding the principles of change management, including the role of leadership, communication, and resistance management.
• Leading Through Change: Best practices for leading and managing teams through change, including building trust and addressing resistance.
• Organizational Change Management: Strategies for managing organizational change, including stakeholder analysis, communication planning, and implementation planning.
• Measuring Change Success: Techniques for measuring the success of change initiatives, including the use of metrics and feedback mechanisms.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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