Executive Development Programme in Ad Performance and Change Management
-- ViewingNowThe Executive Development Programme in Ad Performance and Change Management is a certificate course designed to empower professionals with the latest skills in advertising performance and organizational change. In today's fast-paced business environment, staying updated with the newest trends and techniques in advertising and change management is crucial for career advancement.
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⢠Ad Performance Metrics: Understanding KPIs such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) to optimize ad campaigns.
⢠Ad Design and Copywriting: Best practices for creating visually appealing and persuasive ads, including copywriting techniques and design principles.
⢠Ad Targeting and Segmentation: Strategies for identifying and reaching target audiences, including the use of demographics, interests, and behaviors for ad targeting.
⢠Programmatic Advertising: An overview of programmatic advertising, including real-time bidding (RTB), private marketplaces (PMPs), and demand-side platforms (DSPs).
⢠Cross-Channel Advertising: Strategies for coordinating and integrating ad campaigns across multiple channels, including search, display, social, and video.
⢠Attribution Modeling: Techniques for measuring the impact of different touchpoints in the customer journey, including multi-touch attribution models.
⢠Change Management Fundamentals: Understanding the principles of change management, including the role of leadership, communication, and resistance management.
⢠Leading Through Change: Best practices for leading and managing teams through change, including building trust and addressing resistance.
⢠Organizational Change Management: Strategies for managing organizational change, including stakeholder analysis, communication planning, and implementation planning.
⢠Measuring Change Success: Techniques for measuring the success of change initiatives, including the use of metrics and feedback mechanisms.
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