Executive Development Programme in Ad Performance and Change Management

Name: Executive Development Programme in Ad Performance and Change Management
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The Executive Development Programme in Ad Performance and Change Management is a certificate course designed to empower professionals with the latest skills in advertising performance and organizational change. In today's fast-paced business environment, staying updated with the newest trends and techniques in advertising and change management is crucial for career advancement.

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AboutThisCourse

This course focuses on developing essential skills that are in high demand in the industry, such as data-driven decision making, digital advertising strategies, change leadership, and project management. By enrolling in this programme, learners will gain a competitive edge and enhance their ability to drive successful advertising campaigns, lead organizational change, and manage projects effectively. With a combination of theoretical knowledge and practical applications, this course provides learners with the necessary tools and techniques to excel in their careers and contribute to their organization's success. Overall, the Executive Development Programme in Ad Performance and Change Management is an excellent opportunity for professionals looking to upgrade their skills and advance their careers in advertising and change management.

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CourseDetails

• Ad Performance Metrics: Understanding KPIs such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) to optimize ad campaigns.
• Ad Design and Copywriting: Best practices for creating visually appealing and persuasive ads, including copywriting techniques and design principles.
• Ad Targeting and Segmentation: Strategies for identifying and reaching target audiences, including the use of demographics, interests, and behaviors for ad targeting.
• Programmatic Advertising: An overview of programmatic advertising, including real-time bidding (RTB), private marketplaces (PMPs), and demand-side platforms (DSPs).
• Cross-Channel Advertising: Strategies for coordinating and integrating ad campaigns across multiple channels, including search, display, social, and video.
• Attribution Modeling: Techniques for measuring the impact of different touchpoints in the customer journey, including multi-touch attribution models.
• Change Management Fundamentals: Understanding the principles of change management, including the role of leadership, communication, and resistance management.
• Leading Through Change: Best practices for leading and managing teams through change, including building trust and addressing resistance.
• Organizational Change Management: Strategies for managing organizational change, including stakeholder analysis, communication planning, and implementation planning.
• Measuring Change Success: Techniques for measuring the success of change initiatives, including the use of metrics and feedback mechanisms.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD PERFORMANCE AND CHANGE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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