Executive Development Programme in Mobile Customer Journey Excellence
-- ViewingNowThe Executive Development Programme in Mobile Customer Journey Excellence is a certificate course designed to empower professionals with the skills necessary to thrive in the mobile-first economy. This program focuses on the customer journey, teaching learners how to create engaging mobile experiences that drive business growth.
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⢠Mobile Customer Journey Mapping: Understanding the customer journey on mobile devices, identifying touchpoints and pain points, and creating a customer-centric strategy. ⢠Mobile UX/UI Design: Best practices for mobile user experience and interface design, focusing on simplicity, usability, and accessibility. ⢠Mobile Analytics: Measuring and analyzing mobile customer behavior, engagement, and conversions using tools like Google Analytics and Firebase. ⢠Mobile Marketing Automation: Leveraging marketing automation platforms to deliver personalized and relevant mobile communications, including push notifications, in-app messages, and SMS. ⢠Mobile Payment and Security: Overview of mobile payment technologies and security considerations, including Apple Pay, Google Wallet, and mobile wallet integration. ⢠Mobile App Development: Overview of mobile app development frameworks, languages, and platforms, including native and cross-platform development. ⢠Mobile Customer Support: Strategies for providing excellent customer support on mobile devices, including chatbots, self-service portals, and social media support. ⢠Mobile Innovation: Exploring emerging mobile technologies and trends, including augmented reality, virtual reality, and voice-enabled search.
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