Executive Development Programme in Mobile Customer Journey Excellence

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The Executive Development Programme in Mobile Customer Journey Excellence is a certificate course designed to empower professionals with the skills necessary to thrive in the mobile-first economy. This program focuses on the customer journey, teaching learners how to create engaging mobile experiences that drive business growth.

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AboutThisCourse

With the increasing importance of mobile technology in every industry, there is a high demand for professionals who understand the mobile customer journey. This course equips learners with the knowledge and skills necessary to meet this demand, providing a competitive edge in the job market. Through hands-on learning, case studies, and real-world applications, learners will gain a deep understanding of mobile customer behavior, journey mapping, mobile UX design, mobile marketing, and analytics. By the end of the course, learners will have the tools and skills necessary to design and implement effective mobile strategies that drive customer engagement and business success.

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CourseDetails

• Mobile Customer Journey Mapping: Understanding the customer journey on mobile devices, identifying touchpoints and pain points, and creating a customer-centric strategy. • Mobile UX/UI Design: Best practices for mobile user experience and interface design, focusing on simplicity, usability, and accessibility. • Mobile Analytics: Measuring and analyzing mobile customer behavior, engagement, and conversions using tools like Google Analytics and Firebase. • Mobile Marketing Automation: Leveraging marketing automation platforms to deliver personalized and relevant mobile communications, including push notifications, in-app messages, and SMS. • Mobile Payment and Security: Overview of mobile payment technologies and security considerations, including Apple Pay, Google Wallet, and mobile wallet integration. • Mobile App Development: Overview of mobile app development frameworks, languages, and platforms, including native and cross-platform development. • Mobile Customer Support: Strategies for providing excellent customer support on mobile devices, including chatbots, self-service portals, and social media support. • Mobile Innovation: Exploring emerging mobile technologies and trends, including augmented reality, virtual reality, and voice-enabled search.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE CUSTOMER JOURNEY EXCELLENCE
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London School of International Business (LSIB)
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05 May 2025
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